If you don’t have an online presence in 2016 then you are seriously hindering your network marketing business. 

This isn’t about spamming people, being all over social media like a rash, crashing people’s feeds with ‘your stuff’…

This is about being in the place where people are looking! Where people go to have their questions answered. Where people do their own research, anonymously, to make their own informed decisions.

Think about your own life. If you need a plumber where do you go?

Google, FB, FB communities, friends on FB.

What do you look for?

Recommendations, service, information

If you don’t know that you need a plumber but your tap is dripping, where do you go? Google “How to stop a dripping tap” – which gives you lots of options, solutions (from DIY experts, plumbers, blog articles, websites, fb posts, linkedin articles,…)

Let’s say you find a number of articles which help you to work out what to do and do it yourself. If you are an avid DIYer – great! You now know which are the best blogs . websites to go to next time you have a plumbing problem too.

Or, at the very least you have a better understanding of the solution needed so that when you do find a plumber then you know what to expect.. oh hang on, the blog article was written by a plumber… Where will you go to ask more detailed information, now you ‘know’ a plumber? And if that plumber had a way to ‘talk you through’ what you need, you may realise that you can probably trust this plumber’s advice and feel connected. If they are local, you may even pay the plumber to do the job or see if they have any recommendations for a plumber near you. Even if they weren’t able to help directly you’ve had so much good advice and service you’ll definitely go back, or maybe order some parts through them, and maybe leave a recommendation, and share this via your FB, LinkedIn, Twitter accounts. Maybe even find the plumber on social media and start a conversation.

But maybe you’ve already found a plumber, met them face to face or someone recommends them to you. What do you do before you take on their advice or book them for a job?

You go online, you google them, find their website or FB page…

Whether you prefer to build your network marketing business face to face and through the direct approach, or are already online, don’t underestimate the amount of online research your potential new team member will be doing… Make sure they can find you! Make sure you are giving them a reason to choose you and not go somewhere else.

That fantastic prospect you met, who was so eager to get started, went to a Company Business Presentation, took the registration forms and then … stopped answering your calls. He googled you… went online and couldn’t find very much about you. But during the research someone else kept popping up on to the screen in the same search… you guessed. They joined them instead and not even a thank you for all the effort you put in showing him the opportunity.

This happens. Don’t let it be your prospect. Be smart! Get online!

You don’t have to have an all singing all dancing website. You can do loads with a free WordPress site and Linkedin.

You don’t have to be someone you are not… Lots of people are looking for someone just like YOU, with YOUR background, YOUR values, YOUR personality and your take on the business and products or services. Maybe that guy joined someone else’s team but when he got going he realised it was your approach that had really got him interested in the first place and the team he joined was high pressure and not at all for him around the work commitments he already had. So he loses out too…

This isn’t rocket science or complicated. Give them lots to read / see (videos / vlogs). People buy people. And you have a lot to share. Keep it SIMPLE and SUSTAINABLE (consistent activity) keep it fresh, not perfect…

Make it easy for people to connect with YOU. Put your contact details (with live links) on each article you write.

But most of all get started, get online, and build your business and your online reputation!

Michelle Turner-Davidson is a speaker, trainer and mentor specialising in developing people and teams and taking the fear, hype and struggle out of network marketing. 

To find out how Michelle can help you, or if anything in this article resonates with you, do get in touch. You can fill out the comments below, email her at michelle@laterthanyouthink.co.uk or connect with her on LinkedIn, Twitter @MichTD,  Facebook  or check out the rest of this website MichelleTurnerDavidson.com 

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